What is Machine Learning? A definition

Machine learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. Machine learning focuses on the development of computer programs that can access data and use it learn for themselves.

The process of learning begins with observations or data, such as examples, direct experience, or instruction, in order to look for patterns in data and make better decisions in the future based on the examples that we provide. The primary aim is to allow the computers learn automatically without human intervention or assistance and adjust actions accordingly.

Some machine learning methods

  1. Machine learning algorithms are often categorized as supervised or unsupervised.
  2. Supervised machine learning algorithms can apply what has been learned in the past to new data using labeled examples to predict future events. Starting from the analysis of a known training dataset, the learning algorithm produces an inferred function to make predictions about the output values. The system is able to provide targets for any new input after sufficient training. The learning algorithm can also compare its output with the correct, intended output and find errors in order to modify the model accordingly.
  3. In contrast, unsupervised machine learning algorithms are used when the information used to train is neither classified nor labeled. Unsupervised learning studies how systems can infer a function to describe a hidden structure from unlabeled data. The system doesn’t figure out the right output, but it explores the data and can draw inferences from datasets to describe hidden structures from unlabeled data.
  4. Semi-supervised machine learning algorithms fall somewhere in between supervised and unsupervised learning, since they use both labeled and unlabeled data for training – typically a small amount of labeled data and a large amount of unlabeled data. The systems that use this method are able to considerably improve learning accuracy. Usually, semi-supervised learning is chosen when the acquired labeled data requires skilled and relevant resources in order to train it / learn from it. Otherwise, acquiringunlabeled data generally doesn’t require additional resources.
  5. Reinforcement machine learning algorithms is a learning method that interacts with its environment by producing actions and discovers errors or rewards. Trial and error search and delayed reward are the most relevant characteristics of reinforcement learning. This method allows machines and software agents to automatically determine the ideal behavior within a specific context in order to maximize its performance. Simple reward feedback is required for the agent to learn which action is best; this is known as the reinforcement signal.
  6. Machine learning enables analysis of massive quantities of data. While it generally delivers faster, more accurate results in order to identify profitable opportunities or dangerous risks, it may also require additional time and resources to train it properly. Combining machine learning with AI and cognitive technologies can make it even more effective in processing large volumes of information.

Business Accounting Software Ensuring Maximum Accuracy.

Modern businesses generate huge volumes of data and information daily. The recent advancements in information technology have given organizations the ability to capture, process and store these data in an efficient and effective manner, to be retrieved for future reference. Under similar contexts, a business accounting software is often very helpful and eases out multiple tasks in no time, ensuring maximum accuracy.

With progress in time, business and its ventures multiply and the revenue incurred increases manifold. It becomes utmost necessary to manage the company’s financials on an annual basis, monitor cost and revenue, as well as filing taxes regularly to comply with the Indian government’s regulations. Tally is by far the oldest and one of the most well-known software solutions in accounting domain for Small and Medium Business (SMB) firms.

Companies enjoy step-by-step automation with accounting software like Tally, in India. It eliminates many risks which are typical of a manual system. Accounting programs tie everything together to eliminate the silos like sales, inventory control, job costing, accounts receivable and payable. All the accounting departments can utilize one centralized system which is independent of manual data entry. Also, the data entered by one team is accessible to the other teams, if needed. For example, when the sales department generates a sales invoice, then, the same set of data (present in the invoice) is subsequently available to the accounts handling section as well.

Accounting forms the backbone of any organization when it comes to financial management. A decorum should be strictly maintained when it comes to financial statement generation and record maintenance. Hence, to avoid ambiguity and achieve overall uniformity, a common accounting platform is applicable throughout all concerns, known as the ‘Generally Accepted Accounting Principles’ (GAAPs). These accounting principles are the basic norms, which decide the standard rules and regulations, adopting which the accounting reports should be generated. Principles of Accounting form the most standardized set of conditions, based on which the whole accounting system is build up. It is mandatory that all business accounting software should be GAAP compliant.

The salesperson of a company can dedicate his attention towards customer service and let alone the software handle tedious calculations. The sale automatically updates all the other ledgers, as well, like inventory control and accounts receivable. One of the most cost-effective features offered by accounting software is the option to go paperless. Also, the generation of accurate reports, insights and actionable decisions, payroll management, budget maintenance are some of the best features offered by Tally.

Business accounting systems employ effective data storage, retrieval and data restoration techniques, whereby regular backup of records is maintained with utmost security. Upon the occurrence of an unprecedented event of unintentional data loss, the business can still resume operation within hours. A fully automated accounting system ties bank balances, invoices, vendor statements, expense sheets and job costs together seamlessly. These are a few qualities which a manual bookkeeper would never be able to commit.

Tally is an entirely technology and innovation driven company which aims to provide simple solutions for business and tax consultants, taking care of the financials involved. It is a complete Enterprise Resource Planning (ERP) system with excellent accounting features. The various software launched by Tally are versatile, user-friendly which are regularly updated to keep up with the advancing technology and amendments in government regulations.

A major feature recently introduced by Tally is to address all GST (Goods and Sales Tax) related requirements for business concerns in India. GST is the largest tax reform introduced in the Indian financial scenario till date. Tally’s GST software can handle a host of features like GST billing, from simple to complicated bills with multi-item transaction and multi-tax rates. It can also take care of advanced receipt-based needs, reverse charge scenarios, branch transfers, bill of supply, export invoices, input tax credit and other adjustments.

For SMBs in India, it can therefore be declared that Tally is a most preferred software to ensure efficient accounting and justify compliance with standard accounting and taxation principles abiding by the government regulations.

Good Days for Indian Startups

The Bengaluru-based research arm of a medical devices company based in Maryland, US, has developed, under the leadership of an Indian inventor Dr Rajah Vijay Kumar, a whole-body, magnetic resonance-based therapeutic medical device that beneficially changes the way tissues grow and die, particularly in tumours, and it has been designated as a breakthrough device by the US Food and Drug Administration. The status will accelerate the process of granting clearance for trials and pre-marketing approvals.

This is not a development within the Indian startup ecosystem, true, but it is, nevertheless, a big morale booster for all Indian startups working on R&D-based innovation, different from the me-too Indian avatars of successful companies abroad. The defence ministry’s move to fund 250 startups to find solutions for defence requirements is another boost for startups.

The whole Silicon Valley ecosystem began with the US defence department’s attempt to create solutions for its assorted problems/requirements by funding small companies formed by the professors and research students/graduates of Stanford University. Defence had the funds and clearly defined problems in need of solutions. Folks at the university had the brainpower and the hunger to solve them and create wealth for themselves in the process. Angel investing and venture capital came along in due course to scale up this process of funding startups to deliver products and services that scale up. The rest, as they say, has been the future.

There is every reason to believe that this process of seeding innovation and building businesses that thrive by delivering viable solutions to the problems and requirements identified by Defence is replicable and will create both indigenous defence kit and a new breed of hitech companies that generate jobs, intellectual property and wealth.

The process has to be managed ethically and professionally. Taking on board veterans of India’s IT industry to manage the scheme is one way to prevent the scheme from degenerating into a game of patronage.


What Would Attract Tech Talent for Business ?

Business leaders can find and attract top talent in a tight job market in 2019 and beyond by rethinking their current recruitment strategy.

In today’s job market, nearly all organizations have trouble finding and retaining skilled professionals. It’s a job seeker’s market – and job hunters know it.

However, you can win the ongoing recruitment battle. By making your job offerings attractive and developing talent from within, you can fill the roles needed to help your organization thrive and prosper.

Pushing Back Against the Talent Shortage

Today’s ambitious professionals aren’t as loyal as their predecessors. It’s not uncommon for contemporary skilled workers to job hop several times during their careers. As a result, in-house training is on the decline in a challenging job market. Nevertheless, in-house training may prove invaluable in filling high-demand, vital roles.

Even then, your organization faces an additional challenge. To successfully develop in-house talent, you must forecast your future needs and align your training initiatives with that demand. In some instances, it makes sense to partner with local educational institutions, rather than shouldering the burden of employee training.

Leveraging Experience and Technology to Attract Talent

Today’s job market is highly complex. It’s a challenge defining roles as well as the skills needed by job candidates to fulfill those responsibilities. By partnering with an experienced consultant, you can save time, money, and costly missteps when recruiting new employees.

Once you have found job candidates, you must make sure they’re up to the task. It helps to establish a system for testing job candidates in a live environment to ensure their resumes matches their skill sets.

Also, you want to look for more than the right skills and experience. You’ll need to make sure that your potential new hires are a good fit for your desired corporate culture. New hires need not only have the right skills for the job, but also the right mindset to help you reach your goals in a team environment.

There are many more candidate characteristics that you’ll need to track during the recruitment process. Employee engagement software (EES) can help you track all the essential characteristics of potential job candidates.

Keeping Good Workers Engaged

Once you find the right job candidates, you’ll need to figure out how to keep them. Today’s skilled workers want more than just a paycheck. They want benefits and a better quality of life.

Many skilled workers will gladly take less pay for increased job satisfaction. This comes from matching skill sets with company culture. As, Nick Claywell, Lead Application Developer at Soliant Consulting explains, “Important note: building a team of different personality types and people from various backgrounds is crucial to a successful team of any kind. You don’t want 10 carbon copies of the same person. A strong development culture is made up of individuals who work well together.”

Accordingly, you must empower skilled workers with the resources needed to advance their careers. Typically, the more technical the role, the more ambitious the employee.

These are the kind of perks that attract top talent. Once you build your brand, you must live up to your promises to keep the most skilled professionals on staff.

It doesn’t take an exorbitant budget to attract top talent. However, it does take persistence and the willingness to evolve to meet the ever-changing demands of the job seeker’s market. By ensuring that your organization is a place where professionals want to work, you can make sure that you always have access to the talent needed to drive your enterprise forward.

To Promote A380 Airbus is Eyeing the Secondhand Market


  • Airbus has ended its A380 program, giving up the possibility of the investment ever returning profit.
  • It is still exhibiting the plane at the Dubai Air Show as it tries to stimulate a secondhand market.
  • Improved fuel efficiency and relaxed flying rules negatively impacted the superjumbo’s business case
  • Airbuswill stop building its A380 superjumbo in 2021 — but that won’t stop the firm continuing to market it as a secondhand option.
  • And that effort will continue at the 2019 Dubai Air Show next week where the European plane maker confirmed it will parade two of the gigantic jets under the liveries of local carriers Etihad and Emirates.
  • Airbus has already helped lease companies find homes for planes returned by operators. In 2018, Hi Fly, a Portuguese aircraft leasing company that also supplies crew, maintenance and insurance became the first operator of a secondhand Airbus A380.
  • At the time, Airbus’ A380 business development leader, Catherine Bras, said helping to build a secondhand market was an opportunity to show what the aircraft can do.
  • “This could help create new routes and expand the market base,” she told industry press.
  • Hi Fly President and CEO Paulo Mirpuri then said in February this year that his company could look to take on another secondhand A380.
  • “The second (A380) will be a lot easier, so we will be driven by market demand. And we will need to have one full year of operation before we decide about the next one, and the third one, and the fourth one,” he said to Forbes.
  • In October, Airbus said secondhand A380s “offer attractive opportunities to airlines”and that it would support the plane’s existence “for decades to come.”
  • Net orders of the plane stand at 290, with 239 delivered to 15 different operators.
  • British Airways (BA) flies its A380s to 10 different locations, including five U.S cities. Former Chief Executive Willie Walsh previously hinted that the secondhand A380 market could be an option to expand operations, but his successor has identified flaws.
  • In April this year, Alex Cruz estimated that reconfiguring a plane to BA specifications “can run to between $30-50 million” per aircraft.
  • “To put that into a lease rate, all of a sudden it takes the aircraft completely out of the market,” Cruz added.

       What happened to the A380?

  • It was supposed to revolutionize flying, but the Airbus A380 superjumbo program ended earlier this year, just 12 years after it first took to the skies. An estimated $25 billion was poured into the aircraft’s development.
  • The life of the world’s largest commercial jet-liner was put on notice after it became clear that it was heavily reliant on just one customer, the Middle East airline Emirates.
  • The plane was a big bet that the reduced availability of landing slots at big “hub” airports could be overcome by simply loading more passengers onto one large plane.
  • But rules allowing more planes in the sky and new technology allowing planes to fly longer distances to bypass these hub airports undermined the business case.
  • With four engines, the A380 is also expensive to run. One estimate puts the cost of operation at $26,000 to $29,000 an hour. Additionally, only around 400 airports in the world are built to handle the twin-decked plane.
  • In February, Airbus scrapped the program, announcing that the last A380 will be delivered in 2021.


Tips To Launch Your Product Successfully At CES 2020

CES 2020. The biggest, busiest, most high-stakes consumer tech show in the U.S. 

A great launch at CES can give your new product a huge boost in everything from media coverage to sales to further investment, which is why so many brands choose to launch their new products at this show.But here’s the flip side: There are so many product launches at CES that it can be extremely difficult to stand out. Your product is competing with thousands of others for attention.

 How to make your CES product launch a success?

While there’s no guarantee that your product, however incredible it may be, will grab the spotlight in Vegas, there are several things you can do to make it more likely.

Do your research.

Its important that you do your research  months before leading up to CES.

What kind of pre-show PR opportunities are there?

Which media outlets will be in attendance?

What are the topics for the conference sessions?

Create list of sessions that are relevant to your product—remember, the people at those talks might be interested in your brand, too.

Create a list of media outlets that you want to pitch, but don’t just pick reporters at random. PR isn’t a numbers game in the same way that sales can be said to be.

If you pitch your assistive tech solution to a reporter who covers AI primarily, you’ll likely be wasting your time. Instead, seek out writers who’ve written on topics related to your industry and product, and  target them specifically.
Since this can be a time-consuming process, you may want to engage a firm with expertise in digital PR in advance of CES, to ensure you gather the greatest possible momentum going into the event.
Simplify your narrative to its most basic, essential elements.

How long do you think an average CES attendee will spend looking at your booth?

Not long. A few seconds, if you’re lucky. After all, you’re on a show floor with literally thousands of other booths. It’s loud, overwhelming, and filled with people demo-ing their latest gadgets all at the same time.
So you’re going to have to strip down your message to its barest, most compelling essentials if you want to capture the attention of passersby.
That means identifying the what, why, and how of your product and keeping a laser focus on your value proposition. What problem does your product solve?

Engage your most creative thinkers in brainstorming display and demo ideas.
Let’s face it. Smaller, newer brands simply cannot compete with established, global companies when it comes to flashy displays and high-investment demo spaces.
However, when it comes to creativity, brand size doesn’t have to be an obstacle.You don’t need a mini theme park ride like Google built at this year’s show to bring people to your booth.
You could take a different approach altogether, like offering people a much-needed service.

Make it easy for the press.

If you have a few trusted reporters you work with regularly, consider giving them information on your product under embargo ahead of your launch. And, don’t dismiss the power of influencers.
This can make it more likely you’ll get press coverage for a few reasons, but one of the biggest? You’ll have made their job that much easier.

Writers and reporters are under tremendous amounts of pressure to publish during CES, and not just full-length reviews and articles, but ongoing social media posts, too. Having your press kit, images, video, and any other assets you can give them in advance means they’ll have all they need at their fingertips when they’re ready to push out coverage, and that’s a win-win.

Don’t forget post-event follow-up.

Though it’s true that there’s a massive spike of media coverage that is generated before and during CES, what happens after the convention center sits silent and the press people and influencers have packed their bags is every bit as important.

Did you know, for example, that nearly 250,000 pieces of coverage are generated from CES? But how many of those pieces do you think are actually created during the event, let alone reach their audience and build awareness and engagement in that window? (The answer? Only a small fraction.)

This is why it’s critically important to build relationships during the event and especially to have a solid game plan in place for sustaining momentum following the initial shock waves of media coverage. Without post-event coverage, even if you’ve made a splash during the event, you won’t be able to create enduring impact and you run the risk of being just a flash in the pan.

Launching your product at CES is an exciting, high-stakes moment and an incredible opportunity for getting people talking about your brand. Make the most of it by following these tips and leveraging a powerful combination of digital and traditional PR, before, during, and after the big event.

5 Reasons Why Networking Is Important

When choosing to pursue an MBA from your desired business school, perhaps one of the most vital aspects that you have thoroughly considered is the numerous networking opportunities that you will have access to. The MBA degree is in its own category when it comes to networking. Not only do business schools strongly encourage it, but they also attempt to facilitate it after graduation. Networking is fun, enriching, career-enhancing and thought-provoking. But most of you already know this. To those of you that prefer to keep to yourselves: gear up your engines, as we are about to give you five reasons why networking matters.


Networking can help you climb the career ladder

While not all students think of starting their own business, some choose to work for others and make a robust career. You can easily talk to people and gauge different career opportunities in order to climb up the career ladder, and there is no better place to do it other than your MBA classroom. You may not meet a person working for the same company as you across the border, but you are definitely bound to meet people who are working in the same industry or in an industry that you are interested in. They can tell you about companies you didn’t even know existed, opportunities at companies you did know existed, but could never learn about from open channels, or even some tips on landing a job in the industry, you thought you knew, but ultimately didn’t.

And if that is too confusing to you, try grasping public-private funding of space exploration! Come to think of it, networking could probably help with that, too. After all, Elon Musk met all kinds of people at University of Pennsylvania and Stanford, which inspired him to found SpaceX later in his life.

Networking is encouraged by Business schools

Business schools have their own alumni networks which ensure that peers do not lose contact with one another. Business schools encourage networking throughout the entire academic period, as well as in the years after graduation. The premise is that networking can lead to some very serious business interactions, which the school can claim (and rightfully so) to have been the facilitator of. In addition to that, schools often organise events, which are aimed at maintaining these networks. Guest lectures and appearances, references, participation in charity events and donation campaigns are just a few of the things that an MBA alumnus can expect to take part in as a result of embracing school-facilitated networking.

And that’s not even including the fact that 10 years from your graduation day, you might be personally acquainted with opinion leaders of industries such as finance, tech and consumer electronics.

Networking can help you start your own business

MBA students may be interested in different things, but you are bound to meet several people who are interested in beginning their own business after completing their MBA. If you are looking for a partner, a person with better access to angel investors, or someone who knows how to find hedge funds, and other similar sources, networking may be your best bet.

Additionally, as the saying goes, “two heads are better than one”, and you may find people with exceptional creative abilities, established professional skills, or a highly feasible business idea that can help you begin your own business. Or, you could become part of theirs. Some of the most worthwhile business friendships begin in school so do not rule this opportunity out when networking with other students in your class.

 Networking is a long-term investment

While you may not be searching for like-mindedness or perhaps you are, compatibility and shared interests are essential for networking. Hence, networking will help you meet like-minded people or people who are compatible with you in terms of future ideas, life goals, aspirations, and other plans. Think about this:  being part of a network of people today means you could be a member of a joint hedge fund tomorrow. And don’t worry – it doesn’t mean you have to be from a wealthy family. More often than not, your intellect and the trust that your peers have in you will be enough. And that doesn’t even include the work opportunities, contacts and thought-sharing that goes on in a network like this over the years.

Networking leads to lifelong friendships

Keeping to yourself and not mustering up the courage to utter that “hello” can lead to dire consequences such as missing out on a business opportunity or a friendship of a lifetime. If you feel you are missing on opportunities, knowledge, or inspiration, some people are just very good supporters and listeners and can always be a helping hand in life. Many of the best friendships are formed in university and you can meet highly diverse and interesting people while networking who may change your perspective about things like work, ambition and even attitude to life. Motivation often comes not from within, but from the world that surrounds you.

The point is – networking can catapult your career in ways you didn’t imagine before going to business school, so don’t only embrace it, pursue it!

Much like “networking”, there are many terms in the MBA dictionary that might feel awkwardly different and out-of-context, or have entirely different connotations.

Digital Marketing v/s Traditional Marketing


Since the first American television advertisement aired in 1941, there has been a flood of ads on every channel possible. Radio, TV, print and film have all been the ideal mediums for advertisers to market their products or services to the masses since it all began almost 75 years ago. Luckily for us, technology has advanced enough to bring about the dawn of a new area — digital marketing.

Reaching Target Audience

When you are marketing through hoardings and TV commercials, it is not necessary that your target audience will see it, it might reach many people but it is not necessary that they are your target group whereas in digital marketing you can be very specific while selecting the target audience. If you launch a new sport shoes for men then through Google ads or Social Media ads you can actually target males with a specific age who are into sports. This same thing is not available in traditional marketing.


A great business knows that word of mouth travels and is a motivator of purchase behavior. With social media discussions and search engine reviews, there are many ways for customers to share their experience with their friends. With that being said, social media and email marketing are examples of how digital marketing offers two-way communication, allowing for feedback and relationship building. Traditional marketing is solely one-way communication, showcasing a product, event or service and leaving it at that. When you are able to connect with your audience and offer solutions to their wants and needs, they practically do your marketing for you.


When you put up a hoarding then only the people living in that vicinity and passing through that area can see it, similarly even if you are putting an ad in newspaper then only the people who read that newspaper might see it, the exposure is quite limited. That is not the case in digital marketing; with just a click you can reach to international audiences as well. The exposure that your campaigns gain when marketed digitally is much higher than the traditional marketing.


When purchasing an ad spot on radio or TV, you aren’t given much more information than the number of listeners in that market (maybe a profile of the average listener if you’re lucky). With digital marketing, targeting features for campaigns are unmatched by traditional advertising. In a social media campaign, you can create a whole custom audience of people to reach, or create an audience solely of people that have already visited your website. When marketing on search engines like Google, you can target people searching for exactly what your business is offering! Digital marketing takes out the guesswork by providing in-depth analytics and metrics about your audience and your marketing efforts.

Career Opportunities

With the digital marketing industry growing everyday the demand for efficient Digital Marketers is also growing. With over 1,50,000 digital jobs being predicted by 2020, making a career in digital marketing is a the best choice for any marketing professional. As mentioned above the investment in traditional marketing is decreasing and therefore you can also expect a downfall in the opportunities for traditional marketing.

Digital Marketing has its share of disadvantages as well like you cannot reach to people who are anti – social or who are not present online and one mistake can tarnish your image if it goes viral but if you go to see, the number of pros are higher than cons so wait no more and start planning your digital marketing strategies today that is if you have not started them already.


Conquest is India’s biggest student-run startup conclave receiving over 1,000 startup applications consistently since its last three editions. Founded in 2004, Conquest has evolved into a six-week summer program for India’s top-10 startups which receive free space to live and work in Bengaluru along with intensive mentoring, investment opportunities and media coverage. With a network of top investors like Sanjay Nath, Dev Khare, Barath Shankar from investment firms like Blume Ventures, Light speed Ventures, Accel Partners, Matrix Partners, and Indian Angel Network, The Doers Network, Conquest serves as a networking paradise.

This year, Conquest has tied up with Venture Catalyst as an Investment Partner, who has set aside a fund of INR 20 Crores exclusively for Conquest startups. With investors like Dev Khare from Lightspeed, Shanti Mohan from LetsVenture, Sanjay Nath from Blume and Barath Shankar from Accel etc.

In the past, Conquest has had success stories like Social Cops, which is acclaimed by Prime Minister Narendra Modi and has been recognized as the Most Impactful Startup of 2017 by your Story.

With something in store for every founder, Conquest has become a leader in India’s startup ecosystem with multiple initiatives for all stakeholders in the industry this year. Below is the breakdown and summary of the same:

  • Accelerator Program – With a goal to help the best founders build great businesses, Conquest provides a 10-day long accelerator program in Bengaluru. Fueled by the belief that multiple founders tackling similar problems in close proximity would lead to efficient solutions, the program features a unique co-living and co-working experience. Everyday has something new in store for the startups, including investment workshops, fundraising pitches and mentoring by successful founders.
  • Online Mentor-ship Program – Conquest connects the Top 10 Startups with industry stalwarts from all over the country, enabling them to grow remotely while they continue to learn and work.
  • Grand Finale – The Grand Finale serves as the perfect platform for the Top 10 startups to pitch before Top Investors and Media houses for a prize money of INR 5 Lakhs.
  • Conquest Mentoring Sessions -Top 50 shortlisted startups are invited to attend a day-long multi city mentoring session in Delhi, Bangalore and Mumbai
  • Conquest Community – An initiative to build a strong and long lasting community by bringing together stakeholder from all editions — startup founders, mentors, investors, developers and media representatives, this is the perfect platform to make the most of network synergies.
  • Conquest Academy – A one-stop shop of localized content for Indian startups. Whether you need help in acquiring your first 100 customers or in designing the perfect UI for your app, Conquest Academy ensures that you don’t have to go through tons of foreign resources.

Conquest has built a distraction-free, high growth environment for you so that you can single mindedly focus on building your company. Conquest provides intensive mentoring from founders who have built great companies themselves who are the best source of experiential knowledge on nascent stage startup problems. Conquest provides investors from top VC firms, Conquest alumni and experienced founders to help craft your pitch, build your deck, maneuver deals and secure funding.

Best magazines that cover Entrepreneurship.


The essential requirements for success in startups are these Print and online publications that cater to small business owners help motivate and educate the self-employed.

Here are 6 Best Magazines for Entrepreneurs must read:

  1. Baby Boomer Magazine’s “Boomer Businesses” section is filled with stories and insights for folks born between 1946 and 1964. A growing number of people in this demographic are delaying retirement and considering career changes. Many boomers are researching business options and learning about Social Security, health and other pertinent topics.


  1. Entrepreneur: Been reading since I was 17! Thought provoking articles and inspirational stories.
  2. Garyvee – best for inspiration
  3. Foundr: Only read one of their issues but seems great.
  4. Success magazine is a favorite of many millennial small business owners who thrive on professional and personal development. Entrepreneurially-minded readers view such regular contributors as leadership expert John Maxwell as mentors.
  5. “Badassery” is a brand that publishes a magazine and online newsletter for emerging women entrepreneurs. “The global community of women living unapologetic lives” offers interviews and stories to inspire women to live with passion. Co-founders Samantha Parker and Kathy Rasmussen also co-host a podcast.

Time limitations are a concern for many franchisees. Magazines and online resources offer in-depth learning for busy professionals who may not have time to read books on a regular basis.