Measures To Control Business Expenses

Operating a business means that you must control expenses in every way possible in order to boost profit. To increase that bottom line, a reduction in business costs is a must. Here are a few simple ways to keep outgoing funds to a minimum:

Minimize Supplies Cost

When you are running any type of business, such as grocery store or restaurant, that makes purchases from wholesale suppliers, you will soon find out that getting a great deal on materials and deliveries can save you tons of money.

While many business owners are timid about asking for discounts, many businesses are more than happy to offer deals to other companies. Offering a reciprocal discount and paying your supply bills on time actually increases the likelihood that supply businesses will work with you. If that doesn’t work, you can always check the prices of the competitors of your usual suppliers to see if they offer better-priced stock, or you can monitor industry sales and promotions and stock up on certain items that are reasonably-priced.

Some companies have even started working with other businesses, even direct competitors, to pool money and save on supplies by buying them in bulk. Known as “co-opetition,” this idea has really started to take off around London.

Consider Different Choices Of Energy Suppliers

Realize that you do have a choice when it comes to your business’s suppliers of natural gas and electricity. The switching process is easy and you can get it done right from your computer or cellphone by simply going online!

“Energy quote comparison services, tools, and case studies to help companies start, run, and grow their businesses are the wave of the future,” says EnergySeek CEO Ollie Smith, “Companies need to be aware that they have choices when it comes to energy.”

First, find a comparative business that will find the best deal for your business’s particular energy needs. All you will need to do is provide the website with your postcode and a general idea of what your typical monthly usage is, or at least a good estimate. Enter all the information on the webpage and let the calculator find you the best prices and services for your company.

Once you find providers that meet your needs, you can call them up and set up new accounts. The providers should send you information packets through the mail to get you started. You will not have any interruptions in power, nor will you have to pay termination fees for disconnecting your prior service.

Reduce Workforce

If your business has been going through a particularly-slow period, a good way to save some money is to reduce the number of staff members you have working at a given time. There are many ways to accomplish this.

You can try working with contractors or freelancers to take care of small tasks or jobs that are meant to be recurring, such as painting a room or catering a party. Or, you can hire your own children or other family members to take care of some of the smaller chores that are part of the business, such as cleaning, copywriting advertisements, and counting the cash drawer at the end of the night. You can even ask a retired household member or a stay-at-home parent to answer the phones in his or her spare time.

Sometimes, if business is extraordinarily slow, you can try asking some of your older employees to voluntarily take some unpaid time off. Many would be glad to, and you will never know unless you ask them.

Avoid Large Office Spaces

If you are running a business that requires office space, you will want to keep your rent as low as you possibly can. If you live in an area where rent is reasonable because commercial real estate is plentiful, then you should take advantage of the situation. Price smaller spaces and see if you can negotiate a better price than the one you are already paying. If you find that most office space in the area is less expensive than what you are currently paying, see if you can make a deal with the landlord to pay a fairer rate.

To save even more money, if possible, try to operate your business out of your own home. This will save you a tremendous amount of money. You won’t have to pay extra for utilities, rent, or insurance. Just be careful to observe local laws and ordinances as well as property by-laws before moving your business into your residence.

Conclusion

It is imperative that you drive down your costs to run a successful business. Using these tips should be a great start toward saving you money that can contribute to your profits in the long run.

 

Making The Best Use Of Social Media As A Startup

Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool. Not only this, the modern, tech-savvy customer prefers socially responsive brands over the ones that don’t take proactive steps to engage with their audience online, as it gives them an opportunity directly interact with your business.

According to Social Media Examiner, 58% of entrepreneurs and small business owners strongly agree to social media playing a crucial role in the growth of their organization. While most businesses use PPC or a variety of advertising campaigns to create brand awareness, sometimes, going back to basics and relying on traditional methods to attract customers works the best. As a small, community-focused startup, a strategic social media presence can be your next go-to strategy for getting the word out about your brand. Here’s how you can get started:

Be Customer’s Problem Solver

Most brands get caught up in promoting their products or services, without stopping to consider how their business can make a difference in an average customer’s life. Readers want well-written content that’s helpful and has a suitable call-to-action. Instead of telling your customers to engage with your brand, introduce them to a specific problem that can be solved by adopting your product or service in their daily lives.

For example, SurveyMonkey, an online survey development software, strategically partnered up with Microsoft Teams to bring quick survey-building tools and features to enhance workplace productivity. In this post, they give their audience a snippet of the problems they’re aiming to solve by integrating with Microsoft Teams.

Do Collaborations With Other Businesses And Brands

Driving organic user reach becomes easier when you can tap into the viewership of other brands in your industry by initiating a mutually beneficial content-sharing agreement. Indulge in a tough-in-the cheek camaraderie with other pages, share their content with your audience when it’s appropriate or run a competition/giveaway with them.

For example, Wendy’s, the popular fast food restaurant chain took a light jab at IHOP, a well-known pancake house franchise on their recent name change (IHOb) to promote their new range of beef burger patties.

With their distinctive brand personality and consistent humor, Wendy’s has managed to bank a profit of $64M in just one year using their voice on social media. Not only this, their follower-count has continued to grow exponentially along with their engagement rate. An average post from Wendy’s garners more than 30,000 likes and 10,000 shares organically.

Keep Your Post Length Precise

While social media is often seen as an outlet for long-form content, a study by ExpressWriters actually shows that posts with a character limit of 40 achieve 86% higher engagement than ones with 100 characters or more. If you cannot contain your message to 40 characters, aim for the second-best length of 60 characters that’s expected to receive 66% more engagement than longer posts.

As a general rule, keep the following things in mind while crafting a social media post:

Avoid beating around the bush:

Given the volume of content that’s readily available for user-consumption, it’s highly unlikely that your audience will spend more than a few seconds going through your post. In fact, a heat map study by Nielsen Norman shows that most people don’t read content in the typical left-to-right fashion and instead opt for an F-shaped pattern. What does that mean, you ask? Simple – your readers are merely skimming through the content they come across online. Brevity is your friend. Getting your point across in just a few words will appeal more to your audience, so keep it short, straight-forward and concise.

Use compelling images: 

Facebook posts that use visuals get 53% more likes, 84% more click-throughs and 104% more comments than text-based updates. Not only this, 94% of the most engaging posts on social media include images. Since self-explanatory photos tend to perform the best, you can also shorten the length of your posts and include persuasive text in you visuals.

Keep Yourself Updated With  Current Trends

After the Supreme Court ruled in favor of same-sex marriage in 2015, people around the world started using #LoveWins on Twitter to celebrate and express solidarity. Brands like Target, American Airlines, Ben & Jerry’s, Buzzfeed, GAP, Uber, VISA, Youtube and MTV were quick to positively attach themselves to the happiness wave and tweeted in support of the verdict.

Contrary to popular belief, you don’t necessarily need a massive marketing budget or a team of resources to see long-term results. However, by taking the necessary steps to optimize your long-term marketing strategy, you can increase your odds of reaching and engaging with as many people as possible, without shelling out your hard-earned money. We hope the above tactics help you in successfully kickstarting your brand’s social media presence.

 

What Next About Bitcoin ?

Let’s take a flashback to December 2017, the height of the Great Bitcoin Bubble. At this stage of the game, people were taking out second mortgages to buy bitcoin, and the entire world had its focus on the cryptocurrency sector.

If you asked bitcoin pundits and analysts about their thoughts on the future of the digitals currency price action, all of them said it was going to the moon. With a price ceiling reaching an all-time high of $20,000, it’s not surprising that everyone was on the bitcoin bandwagon.

Some four months later, and the price finished its crash from the $20,000-moark, all the way down to the $3,300 handle.

One thing is for certain; no-one knows what bitcoin will do next.

Bitcoin Bubble

In the months following the popping of the bitcoin bubble, many people lost their life savings that over-extended their positions into the final stages of the mania. However, the price did not drop to zero and found some decent support at the $3,300 handle.

Considering that bitcoin started the bull-run at around this figure, it’s taken some 2-years to make a full round trip to the all-time highs and back. It’s quite clear to anyone paying attention, that bitcoin has volatile price action.

Some people blamed the market crash on manipulation by whales and “stable coins.” Others said that trustees selling large positions caused the crash – but no-one really knows the reason for the sudden price decli

Rise In The Use Of Bitcoin

Despite bitcoins price dropping like a stone over the last 18-months, the market witnessed movements that still show promise for the future of the world’s premier cryptocurrency. People continue to trade, buy, and sell bitcoin, with instances of people using Bitcoin ATMs around the world rising.

The price recovered from $3,300 to around $11,000-handle in May 2019. We’ve since seen a sell-off in BTC that has it currently under the $8,000 handle. Still, Bitcoiners seem undeterred by the swings in price action and continue to HODL their portfolios.

Mining Hash Rates Continue Rising

If we take a look at the mining industry around bitcoin, we see that there is still a strong community supporting the project.

Hash rates continue to rise, despite the price reduction in recent months. Since bitcoin relies heavily on mining to support the network and verify transactions, we can say that bitcoin is currently moving from strength to strength, with solid fundamentals supporting the digital asset.

What Next – The Bulls or the Bears?

With experts divided on the future of bitcoins price action, relying on information from the media to determine price is a haphazard strategy. Even top CEOs are undecided on the future of the digital currency.

If we take an objective and unbiased look at the bitcoin chart, we see plenty of support at the $6,500 handle. If the price falls through there, we could see its next stop is the $3,300-floor. For the bulls, there seems to be little resistance for bitcoin to reach the $11,000, bearing a catalyst that starts the next leg up.

 

Turn Your Website Visitors Into Customers

As a business owner, you know that a website plays  important role in your success. If your operation is located in India, you’re up against a lot of competition and a website can help to set you apart from the crowd, improve your reach, and increase your visibility.

You’ve taken all of the right steps to build your website and get it noticed. You’ve hired a Space Web design firm, and they’ve developed an attractive, functional, easy to navigate website for you, and you’ve properly optimized your website with effective search engine optimization (SEO) strategies. While your efforts have certainly helped to increase the amount of traffic your site is receiving, that traffic isn’t leading to the conversions you hoped it would. What good is having an awesome website and tons of traffic if the people who are visiting it aren’t actually buying?

If you want to turn your website visitors into paying customers, keep on reading to find out how you can do just that.

Develop Your Marketing Efforts

While there’s no doubt you already have marketing strategies in place (obviously, otherwise the amount of traffic to your site would be slim to none), but if you want to turn those visitors into paying customers, you’re going to need to expand your marketing efforts. Segmenting your audience is the best way to do that.

By segmenting your audience, you can dramatically improve your reach – and your conversions. But how do you go about segmenting? Examine the behavior of your visitors. For example, if a someone visits one of your landing pages after doing a search for the products or services you offer, asses the landing page and what it was offering and present them with an offer that matches that landing page. Apply the same tactic for social media, blog posts, and emails, too.

Improve Your Pitches

Another effective way to convert site visitors to paying customers is by improving your pitches. Perhaps your pitches are too long and drawn out, or maybe they aren’t highlighting pertinent details. The best pitches are short, sweet, and to the point. Get right to the bottom line: why your product or service is the best and how it will benefit prospective customers.

A lot of business owners assume that they need to have lengthy pitches that paint broad pictures. This strategy will quickly lose the attention of your audience, and they’ll end up clicking right off your site; hence the reason why your traffic might be high, but your conversions may be low. Assess your pitches and revamp them so that they highlight the most important details and get directly to the point. Remember that consumers want speed and efficiency; improving your pitches so that they can be read quickly and your visitors can immediately discern why your products or services will meet their needs can dramatically increase your conversions.

Highlight Testimonials

Consumers want to do business with companies that they can trust. Testimonials from past customers provide site visitors with solid proof of your company’s reputation and reliability. Ask past customers to share testimonials that highlight their experience with your business and how your products or services benefited them. Highlight a few testimonials on your homepage and dedicate an entire page to a collection of reviews. Your visitors will feel more confident choosing you for their needs when they see what type of experience other people have had.

Conclusion

Improving your conversion rate isn’t as difficult as it might seem. By employing these simple strategies, you’ll turn more of your visitors into paying customers and see a vast improvement in your success.

 

 

Facts About Product Claims

The kinds of claims marketers can make, especially when it comes to products that can be used on or in the human body, are tightly regulated by various agencies. A lot of the claims cannot be used freely – they have to receive prior approval from the Federal Trade Commission.

It should be easy to understand why these terms are regulated since phrases like ‘low-sodium’ and ‘kills 99% of germs’ undeniably drive sales.

What’s not so apparent, however, is the fact that these terms aren’t as clear-cut as companies want to make them seem. It’s important to understand them in order to make informed decisions that affect both you and your family.

 Some words don’t mean what you think

Regulation of claims is done to ensure products are not misleading in how they present themselves. Disease risk deduction claims, for instance, have to be reviewed and backed up by the government beforehand. The scientific data is then posted for public consumption.

However, a lot of the claims made by brands are not necessarily backed up by good science. For instance, general health claims like having a healthy check mark do not need approval. They shouldn’t be misleading or false, but the only way to know the science adds up is to ask for the report they prepared and inspect them yourself.

For instance, ‘low sodium’ typically means that the product contains 140mg or less of sodium per serving. Phrases like ‘good source of’ mean that it has 10 to 19 percent of the recommended daily value of a certain nutrient.

 Lookout for buzzwords

More and more consumers want simpler products with fewer ingredients, and manufacturers have taken note. As such, words like ‘simple,’ ‘organic’ and ‘all natural’ have taken center stage. These don’t have to be reviewed by the government and aren’t necessarily truthful.

For example, anyone who has taken any of the dozen exam prep courses, can tell you that the only way to be sure is to do some valuable research beforehand. The best way to ensure this is going through the reviews online to make sure they back up their claims with data, for example, Surgent CPA review.

Make sure the manufacturer’s implied definition of the word that you’re so keen on looking out for matches your own definition. Or, if you’d rather avoid the hassle, only buy FDA-approved products, which locks you into a much narrower range.

 Health claims aren’t always healthy

 While a product might have managed to get away with claiming it’s a ‘good source of calcium,’ this might fool customers into thinking it’s healthy food. There are several instances when it doesn’t add any real value to the food.

For example, cookies that contain a reasonable amount of calcium and are approved may also still contain fats and 90% sugar. These are clearly not healthy but are still a ‘good source of calcium.’

Other times, the product may contain so little of the said nutrient that it doesn’t have any overall impact on the product itself. It may still contain a lot of calories while claiming to be ‘all natural.’

 Should you trust these claims?

Interestingly enough, a study at the University of Toronto found that products with health claims tend to be healthier than those without them. However, a lot of foods with low nutritional quality still found their way on the list of products with the mark.

Because these health claims are not necessarily regulated, and might just highlight the best part of the ingredients, for example, fennel seeds, it’s important to take a look at what their overall nutrition profile is. Take a look at the ingredient list and nutrition table at the back to get a good sense of the overall quality of the food you’re buying

 

Impact of Qualification On Jobs

Data from the Indeed Salary Survey says that project managers with PMP training earn 18% more than their peers. That is interesting but I’m not sure that I would get an 18% pay rise in my current job if I turned up one day and told my manager that I had passed my PMP exam. You can find out more, by the way, about the PMP exam and what it involves in this article: What is PMP?

THE IMPACT ON YOUR SALARY

In reality your salary is unlikely to jump by nearly a fifth the day after you return to the office with your PMP results.

It is more likely that you will see an increase in your salary over time. This will be as a result of earning promotions based on your ability to do your job well. You might also gain a hike in salary by leaving your company: traditionally that is where the bigger pay rises come from. A promotion within the same company might offer you something, but the payoff is most likely to be higher if you leave your old company and move on. However, there are of course disadvantages to switching firms so you will have to way up the advantages and disadvantages of making that move.

If you choose to stay where you are, you can use your qualification – be that PMP or another project management certificate – as a negotiating chip when you come to have your annual appraisal. Any qualification does show that you are dedicated to project management as a career and prepared to improve your skills through hard work and study.

FINDING A JOB

PMI’s Talent Gap Report says that there will be 41.5 million jobs in Project Management by 2020.

This is great news if you’re wondering whether project management is a long term profession and whether you will find work. I’m skeptical about a lot of surveys but I do actually agree with PMI on this one. My own reading and research shows that the global economy is changing and we are moving towards more and more knowledge work and project-based work so it makes sense that project managers will find more opportunities.

In fact, there is likely to be more work for a range of project professionals with a number of different job titles. From project sponsor to project coordinator you could find a lot of opportunities open to you and project management qualifications will help show that you are knowledgeable and dedicated to this career.

A GROWING INDUSTRY

In the same study, PMI concluded that the project management industry is set to grow by $6.6 trillion by 2020. What I take from that research is that they are estimating there will be more project-based work overall. It is another indication that companies are investing more in projects and therefore it’s logical to conclude that they will need project managers.

These last two statistics don’t assume you need a credential, but the research was done by a credential-awarding body. If you want to compete in the job market with people who do hold certificates then it makes sense to get a qualification that is relevant to your career stage, industry and location.

 

The Best Time To Post On Instagram

With more than 800 million monthly active users, Instagram has been the home of the most popular, engaging and shareable visual content on the internet. An estimated 70% of businesses in the United States use the platform to create awareness about their brand, which has proven to be highly successful, considering that 30% of customers end up purchasing products/services that they come across on Instagram. Not only this, according to Sprout Social Q1 2017 Index, 67% of the Gen X population and 60% of millennials admitted that they are more likely to buy from a business they follow on Instagram.

Here’s the catch, though: Much like Facebook, it’s become extremely difficult for your content to appear organically a potential customer’s feed. In fact, between December and July 2017, the number of Instagram ads went from 134,000 to 171,000, simple because marketers everywhere want to reach a wider, more relevant audience. So, how does an average, community-focused business that relies mostly on word-of-mouth marketing use the platform to attract customers without spending a pretty penny? The answer is simple and pretty straightforward: Publish posts when most of your target demographic is online. Here are some critical data points to help you maximize your Instagram engagement:

  • Broadly, Wednesday (three in the afternoon), Thursday (five and eleven in the morning) and Friday (five in the morning) are the best times to make a post on Instagram.
  • A more detailed analysis shows that Thursday is overall the best day to make a post, whereas, anything you share on Sunday is expected to get lesser engagement than usual, since users are expected to be occupied with afternoon brunches and other hangout events.
  • If you are looking to play safe, Tuesday to Friday (9 in the morning to 6 in the evening) is an ideal time.
  • Since 80% of the people check their phone before brushing their teeth, you will encounter some of the highest engagement at 5 in the morning (Tuesday to Friday). On a related note, if your target audience is under 25 years of age, publishing posts in the middle of the day during weekdays will garner a reasonable engagement. Why? Most of these people check Instagram for 32 minutes every day are more likely to pick up their phone when mid-day lulls strike.

Depending on the industry you’re in, this data can be further segregated to optimize your publishing schedule.

NON-PROFITS:

  • Friday (two in the afternoon) is the best time to make a post, if you’re a non-profit.  Alternatively, Tuesday (3 and 9 in the afternoon/night), Wednesday (3 to 4 in the afternoon), Thursday (2 to 3 in the afternoon) and Friday (10 in the morning) can also be your go-to.
  • If you’d like to post frequently through the week, then noon to 5 in the afternoon are the safest times.
  • Non-profits tend to receive the least attention on Saturday.

EDUCATION:

  • Since your target audience is most likely 18 to 29-year-olds enrolled in a school, college or vocational program, making a post during the after-hours makes more sense if you want to grab eyeballs. Hence, Monday (8 at night) is considered to be the best time to publish a post on Instagram.
  • Playing it safe? Try anytime between 11 in the morning and 4 in the afternoon on weekdays.
  • Similar to non-profits, Sundays are usually slow in terms of engagement for businesses in the education sector, considering most students are spending time outdoors and are not necessarily on their phones.

HEALTHCARE

  • If you’re in the healthcare industry, then Tuesday (1 in the afternoon) is the best time to post.
  • The safest times to post, in case you’re still experimenting with your content, are usually between 9 in the morning to 4 in the afternoon (Tuesday to Friday).
  • Avoid posting on the weekends as you’d not likely to see a notable engagement.

Why Tracking Social Media Posts Necessary ?

An estimated 2.77 billion people use social media across the globe. That’s a massive audience right at your fingertips. If your business isn’t already on the social media bandwagon, it’s time to hop on.

But even if you’re active on your social accounts, that doesn’t mean that you’re using them optimally. Tracking your posts using analytics tools can help you figure out what you’re doing right, what’s not working and what could work for your business.

In the crowded world of social media, you need the right tools to narrow your focus and improve your performance.

BREAKING THROUGH THE NOISE

Analytics can give you a lot of data about your social media accounts. It’s easy to get overwhelmed and bogged down by all of this data. In reality, you may be tracking data that you don’t necessarily need.

It’s important to understand which metrics matter to you.

Along with your own accounts, you may also want to track and analyze the competition. Different tools will also give you different capabilities. It’s important to break through all of the noise and focus on what matters. Every analytics tool will help you measure your popularity on social media (likes, comments, follows, etc.), but a business may require more in-depth information, such as:

  • The quality of your followers
  • Engagement
  • Likelihood of followers becoming first- time or repeat customers

Narrowing your focus and understanding which metrics matter will help you better track your success on social media.

WHY IT’S IMPORTANT TO TRACK SOCIAL MEDIA POSTS

Social media has become a way of life for most people.  If you’re not tracking your posts, you’ll have no way of measuring your success and failures.

Analyze the Success of Your Posts

It’s important to understand the impact of your posts when it comes to engagement, follower increases and website visits. Some posts may resonate with your followers more, which can funnel more traffic to your website and ultimately increase your bottom line.

Let’s say that you were lawyer who specialized in personal injury. Maybe you share a post on Facebook talking about how 250,000 people die each year due to medical mistakes. That post gets 100 likes, 25 comments and about 4 shares. Then, you write another post discussing how more American women are dying during pregnancy and childbirth. The second post gets double the likes, comments and shares. Maybe it was because the post was controversial. Maybe it was because you had more female followers. In either case, you now know that these types of posts resonate with your audience. You now know a little bit more about your followers.

Analyze the Quality of Your Followers

By analyzing your followers and their followers, you can get a better understanding of the quality of your following as a whole. Are they active and engaged, or are they casual followers who probably won’t take the next step in the sales cycle?

Save Time and Improve Your ROI

Tracking your social media posts will help you save time and improve your ROI. Understanding the success of your posts will help you create successful content instead of wasting time on content your audience doesn’t want to see. By posting more of the right types of content, you can improve your overall return on investment through increased sales and brand awareness.

 

 

Boost Your Website Conversion Rate

Make Your Checkout Page Work Quickly

Having a checkout procedure that works quickly is an essential requirement for eCommerce websites. Many people will leave your site at this stage if your checkout procedure is slow and perplexing. A checkout procedure that goes through over two pages is very likely to lead to a loss of customers.

To avoid this, you can show a progress bar to your customers so that they know precisely where they are in the checkout procedure. Do not have twenty fields in your checkout page, ask just what’s required and permit the client to fill the info in wide, convenient areas.

Avoid Registration Page

Perhaps you have noticed that almost every site you see asks you to register or sign-in? However, these accounts are often forgotten in a couple weeks and it only frustrates visitors.

Registrations usually involve additional measures in the purchasing procedure and it’ll damage your store. Some guests will leave the website since they do not wish to enroll. Some will be confused by the process. Allowing guest accounts may simplify the procedure for new clients. An additional option is to let shoppers utilize a social networking account or an automated sign in through Gmail. Based on a study, 66 percent of customers prefer using an automated social/Gmail login.

Make Sure Your Search Is Easy To Use And Find

One of the most important aspects of your site is the ability to find any product within 2 clicks. Avoid forcing customers to go through several subcategory pages to find items.  Another helpful addition is adding related items people often purchase with the item they are currently looking at. Another important aspect of the site usage is ecommerce merchandising through search. Utilizing a great search box for your site can make things a lot easier on a customer trying to find a specific item.  Make sure your search is easy to use and find, lists several items and is able to handle multiple terms or tags for items.

Clearly Mention Fees

Several sites show taxation, transport fees and other fees at the conclusion of the check-out procedure. This really is a terrible strategy. It is going to surely produce a sense of shock for your client. That is why you need to always make the entire cost observable whenever possible. It is even better if you previously emphasize your transport prices on your own homepage and merchandise pages. Employing lively delivery coverage is also a fantastic practice. It usually means that you exhibit real-time transport rates to your clients according to their address and comprise all prices.

 

 

Make Your Instagram Bio More Engaging

With 8 million business pages, Instagram continues to be an excellent advertising avenue for brands to attract new customers and engage with the already existing ones. When a potential customer lands on your profile, they should be greeted with a bio that’s reflective of your brand’s personality and piques their interest.

An ideal Instagram bio should mainly serve the following purpose:

  • Communicate effectively about what your business is about.
  • Indicate how a potential or existing customer can get in touch with you.
  • Showcase your brand’s overall personality.
  • Compel the customer/reader to take an action.

You Instagram bio should contain the following components:

Profile Picture:

For starters, your profile page must incorporate a profile photo (for example, your logo or a product image) that’s relevant to your organization. Regardless of what you pick, make sure the picture not only looks appealing when somebody visits your profile, but also draws attention when it’s minimized in the feed. A few well-known brands and public figures also have a verified badge (the blue check mark) next to their profile picture to distinguish them as the ‘official’ account for easy recognition and to prevent impersonation.

Username & Name:

Your username appears at the top of your Instagram profile page and comes in handy when your customers or other business pages want to tag you in a post, caption or comment. While a lot of users experiment with their usernames by coming up with a funny wordplay or a unique phrase, as a business, you’re expected to be professional and easy to search for. Hence, it’s in your best interests to use the actual name of your business or an abbreviation of the same as your username. On a side-note, you can also change your username whenever you want – a feature that comes in handy if you revamp your brand identity in the future.

Your name shows up in a more noticeable spot right below your profile picture in bold characters.

Bio:

Instagram allows you to use exactly 150 characters to talk about your business. Don’t worry about including your contact information or address here, as business accounts are offered additional space to include those details. When you click on ‘edit profile’ followed by ‘contact options’ – you will come across the three separate fields to enter your phone number, email and location of your physical store/office. For example, let’s take a look at BlueStarDonuts’ Instagram profile to get a better understanding.

When a customer clicks on the ’email’ button, they are automatically directed to the default email app on their phone. Similarly, the ‘call’ and the ‘location’ buttons trigger the dialer and the map app, respectively.

Note: If you are not able to spot this particular feature in your account settings, you might not have upgraded your page to a business account.

You can also add hashtags (#) and link to your other social media handles in your bio, as well. If you have multiple Instagram pages (for example, Walmart Texas, Walmart Seattle and so on) people will be able to find all your ‘original’ profiles in one place, instead of searching for them individually.

For example, several ‘knock-off’ accounts on Instagram use ‘Adidas’ in their username, making it difficult for the official Adidas to stand out. Including their other accounts (based on location and products) in the bio helps to establish legitimacy. That being said, as a brand, you wouldn’t want a knock-off account to add links to your official account in their bio. The good thing is Instagram notifies you every single time someone tries to insert a link to your official profile in their personal bio, which you can choose to accept or deny. If you click on deny, your profile link will still show up in the other account’s bio, however, it won’t be hyperlinked.

If you want to direct your audience to a specific campaign you’re running or have run in the past, you can simply tag the post with a ‘branded hashtag’ and include it in your bio. Now, whenever someone clicks on the branded hashtag in your bio, they will be able to see all the posts that are associated with it.

While crafting your Instagram bio, don’t hold back from playing around with different designs, formats and structures to understand what goes well with your brand image. We highly recommend that you also track your profile analytics to find out the number of hits your website or a specific landing page is getting from the platform. In conclusion, there’s no ‘one size fits all’ for Instagram bios. What works for a competitor might not work for you, so change things up every once to find something that appeals to your target audience.