There are different types of pitch decks, depending on your audience (DO tailor-fit your pitch deck to your audience) but today, let’s focus on your pitch deck for potential investors.
Here are 5 things to do when creating your pitch deck:
Present a clear, concise idea of what you’re really out to do
Or, what is commonly known as the presentation of the problem and the solution. The quickest way of making your audience understand what your startup is all about is by providing them with scenarios where your product or service comes in to address a pain point, while capturing the most important aspects of your story – what you’re trying to do and why.
Do the math
Show how you earn money. You need not go into the full details but you need to be able to flesh out who pays you and, with a little math magic, give a projection of your revenue based on the market size you’re targeting (or the trend your revenue is increasing based on the customers you already have).
Set out to catch your audience’s attention
The first slide of your deck is your chance to drum up your audience’s interest. Best to give a quick summary of what your startup is all about. Some startups pose it as a comparison to another better-known company (“Uber for Clowns” or “the Spotify for orchestra music”). It does work but do make sure that your comparison makes sense.
Bust out the numbers
No matter how great and attractive your idea is, at the end of the day, investors are looking for something that has the potential to be profitable.
If you have already launched, now is the time to brag about your data – number of early adopters, sales – and provide validation that your solution works. It’s also a good idea to show how huge of a market you’re planning to target, especially if you have yet to launch, to give investors the idea that there is an actual market.
Show off your team
A startup is only as good as the team that runs it. Investors are interested in knowing who the people they’re giving their money to and whether they are skilled enough to handle it. Dedicate a slide in your deck to giving a quick background of each of your team members (or the management team). Information like expertise, previous industry, and other career-related information relevant to your business and the position they hold is fine. Elaborate during the actual pitch.